qrLaboratorium Badań Medioznawczych


ul. Bednarska 2/4 (pokój nr 13)

00-310 Warszawa


tel. 22 55 23 943

e-mail: biuro@lbm.uw.edu.pl


About us

Fotolia 60087037 Subscription Monthly XXLLaboratory of Media Studies (Laboratorium Badań Medioznawczych UW – referred here as LBM UW) created and operating thanks to intentional subsidiary of Ministry of Science and Higher Education (decision no 8617/E-343/R/2013 of 12 June 2013) is today the only national research institution disposing of high-tech equipment for advanced media studies researches of media messages (in triangulation conceptualization using both traditional (declarative) methods and nonreactive methods with a special use of behavioral methods such as eye-tracking tests). By all means, in Poland there are advanced research institutes subsidiary of high-tech research equipment for example concerning visual culture. Research laboratory dealing mainly with psychological researches of Prof. PhD with habilitation Piotr Francuz of Catholic University of Lublin who is subsidiary of great equipment for behavioral research (for example eye-trackers of high frequencies, stationary and mobile as well as fMRI and EEG for testing brain waves influenced by specific incentives). However, as the Media Studies Research Laboratory (LBM), we would like to focus on different aspects in our empirical researches on visual culture. We would like to test typical media broadcasts – popular films, television series, talk-shows, and talent-shows as well as cartoons, news programs, and journalistic programs broadcasted in Polish television channels paying special attention to their emotional engagement potential and recipients’ – viewers’ – focus on the message. Described below original integrated system of monitoring and analyzing audiovisual media messages supported by biometric analysis of the receiver by eye-tracking and facial expression (Facial EMG) allows conducting all types of research of empirical studies on visual culture with the use of static (photographs, collages, memes, cartoons etc.) and dynamic image (all types of moving audiovisual materials).