Laboratory of Media Studies UW (LBM UW) is an innovative, technologically advanced research laboratory within the University of Warsaw, conducting research at the intersection of social sciences, humanities, and technology.
We invite you to watch video clips presenting LBM and our projects in brief.
Download our information materials and watch a short promotional video.
LBM conducts experiments on the perception and interaction with various forms of media content — both in traditional media (e.g., television, radio, press) and modern media (e.g., digital media, social media, advertisements, mobile applications, web and desktop applications, VR/AR applications, and video games). The research focuses on the analysis of visual attention, engagement levels, emotional responses, and user experience encompassing both UX (user experience) and UI (user interface). A key research approach is data triangulation, which involves combining biometric measurement results (e.g., eye tracking, EEG, GSR) with declarative data (e.g., surveys, interviews), allowing for a more comprehensive and reliable understanding of perception and content reception processes. An important area of interest is also the social impact of artificial intelligence (social impact of AI) in the context of creating and receiving media content.
We have state-of-the-art research equipment and software for conducting biometric studies.
iMotions Research Platform
A unique market platform for conducting biometric research, enabling the integration of all research sensors and real-time visualization of measurements on a single timeline.
Modern eye trackers
Depending on the study specifics, we offer one of several eye trackers: Tobii Pro Fusion 250Hz, Tobii Glasses 2 100Hz, Tobii Pro VR Integration based on HTC Vive 120Hz, Varjo XR-4, and SMI RED500.
SMI Experiment Suite
Software platform for designing, conducting, and analyzing eye-tracking experiments using SMI eye trackers.
VR headsets and consoles
For virtual reality research, we use Varjo XR-4, Oculus Rift, PlayStation VR, and HTC Vive headsets. We also study 2D games using XBOX One S/X and PlayStation 4 Pro consoles.
Tobii Pro Lab
Software for designing, conducting, and analyzing eye-tracking studies using Tobii eye trackers.
Biometrics and emotion research
Using Shimmer and B-ALERT equipment, we measure GSR, EEG, and EMG. Additionally, the AFFECTIVA algorithm enables us to study probable emotions based on video recordings.
Web crawling
Internet space monitoring (web crawling) — we can conduct research in the field of virtual ethnography.
Radio and TV monitoring
Real-time recording of 9 TV channels and 6 radio stations, creating an archive for broadcast content analysis.
CATI Studio
15 fully equipped computer workstations for conducting CATI, CAWI, and CASI surveys. Access to a unique phone number database.
Focus group room
A fully functional focus group room with one-way mirror observation, recording, and online streaming of group interviews.
We offer comprehensive, multifaceted research and expert services that provide a competitive advantage. We guarantee the highest methodological and organizational standards in designing and conducting research.
Observation and analysis of media content reception of all types
e.g., commercials, posters, texts, news services, memes, films, etc.
UX analyses and experiments
in games and broadly understood interactive applications (websites, mobile applications).
Analysis of the impact of specific gamification techniques
across various groups of people and usage contexts depending on the project.
Application testing (existing or prepared)
on target groups with qualitative or quantitative results in the case of remote studies.
Research on procedural content generation in video games
Analysis of algorithms and procedural generation techniques in the context of player experience quality and immersion.
Video game reception studies
player emotional responses (including the use of face tracking and EEG techniques).
LBM UW is an interdisciplinary team of specialists — a dozen media scholars, linguists, psychologists, sociologists, ludologists, information scientists, political scientists, and statisticians. Each team member has extensive experience in conducting both academic and commercial projects.
We carry out innovative research programs, combining advanced biometric technologies, data analysis, and artificial intelligence.
Excellence Initiative – Research University
Creation of a virtual platform — a network of researchers and scientific centers conducting research in eSports, computer games, and AR/VR experiences, internationally recognized.
SPUB Grant
Entity subsidy for funding costs related to maintaining research equipment: Maintenance of integrated research infrastructure for behavioral media studies at LBM UW.
SPUB Grant (2017)
Entity subsidy for funding costs related to maintaining equipment: Maintenance of unique devices at the Laboratory of Media Studies UW.
Targeted grant for restructuring costs
The Faculty of Journalism, Information and Book Studies received a targeted grant from MNiSW for restructuring costs: Centre for Media Analysis.
SPUB Grant (2015)
MNiSW granted funds for maintaining special research devices — Maintenance of unique research devices at the Laboratory of Media Studies UW.
Targeted grant for establishing LBM
As part of the restructuring of the Institute of Journalism at UW, LBM was established thanks to financial resources granted by MNiSW in the form of a targeted grant.
