We recommend the new article “The Power of Simple Language: How Clear Communication Builds Accessibility, Safety, and Trust,” based on a survey conducted by dr. hab. Jacek Wasilewski. The study was commissioned by PKO Bank Polski, and its results are now available on the bank’s website.
We invite you to read the article “A Volcano of Emotions: Doctors Under Fire from Online Narratives,” which focuses on a study conducted by the LBM team regarding online narratives about doctors in Poland. The analysis was commissioned by the Polish Chamber of Physicians and Dentists and its main findings are described in “Gazeta Lekarska”.
The report is based on an analysis of posts published online. It shows that negative comments about doctors are rarely the result of organized trolling. In most cases, they come from real users and are related to their experiences and emotions regarding the functioning of the healthcare system.
The analysis also indicates that in the online debate, much of the systemic tension is focused precisely on doctors—who become the most visible target of frustration related to the availability of services, the organization of care, or waiting times for treatment.
The report’s findings also show that the discussion about healthcare on social media is highly emotional and prone to rapid escalation—particularly in response to specific events or statements.
We invite you to read the full report available on the “Gazeta Lekarska” website.
We are pleased to announce the beginning of a broad scientific collaboration between the University of Warsaw and the Jagiellonian University in the field of media studies and social communication. The agreement was signed by Prof. Zygmunt Lalak – Vice-Rector for Research at the University of Warsaw, and Prof. Wojciech Macyk – Vice-Rector for Science at the Jagiellonian University.
We are pleased to announce that Prof. Tomasz Gackowski, Head of the Laboratory of Media Studies at the University of Warsaw, has received the Rector’s Distinction of the University of Warsaw awarded for outstanding scientific achievements and development work.