Zapraszamy do lektury najnowszego raportu badaczy Laboratorium Badań Medioznawczych UW. Badanie sondażowe, którego efektem jest publikacja, miało pomóc odpowiedzieć na pytanie o to, co Polacy sądzą na temat wizyty prezydenta USA Donalda Trumpa w Polsce oraz jak oceniają sposób prezentowania amerykańskiego przywódcy w polskich mediach in gremio.
We present the results of a survey on Polish-American relations conducted by the Laboratory of Media Studie UW.
In our study, 52 percent. Poles answered "no" and 19 percent. "Rather not" to the question "If it was possible, would you like Donald Trump to be the president of Poland?". However, 4 out of 10 respondents are of the opinion that the holiday visit of US President Donald Trump in Poland had a positive impact on Polish-American relations.
The full results of the survey and expert comments can be found in the accompanying communication.
Experience virtual reality, identify emotions, examine eye tracking and brain wave activity - these are just some of the measurements that UW researchers will be able to perform with modern Media Analysis Center equipment. CAM is a research and development laboratory which will carry out advanced tests, not yet conducted in Central and Eastern Europe. CAM was founded at the Faculty of Journalism, Information and Book Studies of the University of Warsaw.
UW researchers want to see how we respond to the reception of a variety of media content - from text, graphics, photos, posters, spots to movie sequences, and finally, the experience of virtual and augmented reality. Available only to some of the world's top universities (Stanford University, Harvard University, MIT), iMotions is a system that monitors and analysis audiovisual media reports. This system allows for biometric measurements (physiological changes occurring in the study) and most importantly - integrating them on a single time axis in the same integrated development environment. Up to now, it has been possible to carry out some of these measurements, but not to point them directly in one perspective - with modern software, more accurate and reliable biometric and human behavioral studies can be obtained and integrated.