The team of the Laboratory of Media Studies composed of: prof. UW dr hab. Tomasz Gackowski, Marcin Łączyński, MA and Eng. Adam Balcerzak took part in the #WaMaMarketing conference in Olsztyn on March 14, 2023.

Our team led by prof. UW dr. hab. Tomasz Gackowski presented technical solutions in the field of biometrics and Virtual Reality along with their research and marketing applications.

To sum up the most important points of the #WaMaMarketing #Olsztyn 2023 conference:

- LBM members presented completed projects and the operation of a VR headset with a built-in eye tracker (live) in a speech entitled "Biometrics and Virtual Reality";

- Interesting lectures, we especially recommend a very interesting speech about ChatGPT and transformers entitled "Artificial intelligence in the world of marketing" dr hab. Aleksandra Przegalińska (immediately after the LBM speech);

- Interesting contacts and networking were established and LBM team members took the obligatory selfie with the Pepper robot.