Poles want greater protection for social media users

This is clearly demonstrated by our latest nationwide CATI survey, conducted between 20 and 24 April 2026.

We encourage you to read the full report!

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There is a spiral of silence in Polish society

Our latest nationwide CATI study, conducted between May 12th and 16th, 2025, confirms this phenomenon!

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Poles on AI - LBM UW report

The survey was intended to help answer questions about Poles' exposure to information about AI, their level of acceptance for various AI-based technological solutions used in specific areas of life, and their general opinions on the use of AI in various areas of life.

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How do Polish media portray the EU in the opinion of Poles?

A LBM UW CATI survey on the EU in Polish media, as viewed by Poles. The survey was conducted between June 3rd and 6th, 2024, with 1,219 respondents

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Laboratory of Media Studies

LBM UW International Workshop at the University of Bonn!

Prof. Tomasz Gackowski, Marcin Łączyński, and Adam Balcerzak - took part in the Digital Dependencies from an International Perspective in Bonn, where they presented findings on AI dependency in Poland and Germany.

Their presence in Bonn was also linked to the final meeting of the project “Artificial Intelligence and Society - A Comparative Study” conducted in collaboration with Prof. Cai Thimm’s team from the University of Bonn and funded by NAWA and DAAD.

During the “Digital Inequalities: Economic, Political and Social Consequences” panel, the team summarized press analyses, surveys, and expert interviews, highlighting four layers of AI dependency: infrastructural, informational, cognitive, and creative-relational. They emphasized similarities between Poland and Germany, the ambivalence of media messaging, the gap between AI use and trust, and how AI adoption may deepen digital inequalities.

LBM UW at a conference hosted by our partner, IDMiKS UJ, in Kraków!

We were delighted to participate in the inspiring “Knowledge-Communication-Action” conference series organized by our partners from IDMiKS UJ in Kraków on October 15-16, 2026.

We were particularly pleased to participate in Friday morning's panel, during which we highlighted the fruitful collaboration between the University of Warsaw's Laboratory of Media Studies (LBM UW) and the Institute of Journalism, Media and Social Communication at Jagiellonian University (IDMiKS UJ). We presented the latest findings from our joint research, a CATI survey examining Polish people's attitudes towards social media regulation. The panel was moderated by Prof. Tomasz Gackowski and Prof. Agnieszka Hess, and the discussion was truly inspiring!

Last call to register for the 17th OKMM!

Last call to register for the 17th National Methodological Conference of Media Researchers! (conducted in Polish).

Registration is open only until the end of October 18th available at: okmm.lbm.uw.edu.pl.

We invite all media scholars to join this unique academic event.

We especially recommend our workshop on November 19, 2026 (Thursday): “Digital Agora or Algorithmic Megaphone? How Social Is Platform X?”. During the session, participants will explore the current state of political discussion on Platform X.

LBM UW at the Marketing Matter conference

Adam Balcerzak represented the Laboratory of Media Studies (LBM) at the University of Warsaw during the inaugural edition of the Marketing Matters conference, organized by Tears of Joy. This exclusive event brought together top brand representatives, industry experts, and partners.

The conference featured inspiring talks, including Kamil Bolek from Tears of Joy on authenticity in marketing, and Olga Koenig from Canva on the importance of community in building a competitive edge. Participants also had the opportunity to learn about the results of Poland's first consumer study on "AI generated" labels in advertising campaigns.

For LBM UW, participating in Marketing Matters offered a unique space for exchanging experiences and insights with industry leaders, as well as building new professional connections.

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