The 7th Congress of the Polish Communication Association is behind us!

These were truly inspiring days – full of fascinating presentations, discussions, and meetings that will stay with us for a long time.

Among our presentations and co-authored projects were:

• Adam Balcerzak – User-generated content vs. AI-generated content – a behavioral experiment
• Dagmara Sidyk-Furman – Inspires, changes, generates. AI in newsrooms – a biometric experiment
• Dominika Stawicka – From television to streaming – the evolution of sports event distribution
• Grzegorz Kowalczyk – “Eco-fanatics” vs. “brakes.” The discourse around energy and climate in the 2020 presidential campaign
• Jacek Wasilewski – The concept of digital civic literacy
• Karolina Brylska – Knowledge influencers. New faces of expertise in the media in the era of artificial intelligence
• Karolina Hess, Tomasz Gackowski – America first, or emotional reactions of Poles to the inaugural speech of Donald J. Trump, the 47th President of the USA (January 20, 2025)
• Marcin Łączyński – Algorithmization of narratives – from procedural creation to the use of large language models
• Marlena Sztyber-Popko – Chatbots in the newsroom: A biometric analysis of the impact of AI on journalists’ daily work
• Rafał Więckiewicz – AI in the service of politics? Perceptions of political messages from presidential candidates in Poland
• Tomasz Gackowski, Karolina Brylska, Natalia Strąk – Artificial intelligence on the front page. A semiotic analysis of media representations of AI

Huge thanks to the organizers, participants, and everyone who contributed to the unique atmosphere of this event. See you next year!