Representatives of the Laboratory of Media Studies at the University of Warsaw - Tomasz Gackowski, Karolina Brylska, Marlena Sztyber-Popko, Adam Balcerzak, Marcin Łączyński, and Karolina Hess - took part in the ECREA 2026 conference in Brno, Czech Republic.
ECC 2026 Brno is the 11th European Communication Conference, an inspiring international event bringing together scholars conducting research on media and communication. This year’s discussions focused on how communication and media research can contribute to addressing global crises and support sustainable development and a more equitable future. As in previous years, members of the LBM team actively participated in the conference sessions and presented their own research.
Presentations by the LBM team:
- dr Karolina Brylska, prof. Tomasz Gackowski - Artificial intelligence and society: Comparative studies on attitudes, Opportunities, risks, and user practices in Germany and Poland
- prof. Tomasz Gackowski, dr Karolina Brylska, mgr inż. Adam Balcerzak, mgr Marlena Sztyber-Popko - The spiral of silence in Poland's security debate: Public opinion on military involvement in Ukraine
- mgr Marcin Łączyński - From quests to story arcs: A dynamic and validated framework for procedural narrative generation in video games
- mgr inż. Adam Balcerzak - Anatomy of the Polish Web: A Multi-Layer Analysis of Scripts, Trackers, and Data Infrastructure in the Top 10 News Portals
- mgr Marlena Sztyber-Popko, prof. Tomasz Gackowski - From declaration to reaction: How artificial intelligence transforms journalistic work - Findings from a biometric experiment
- mgr Karolina Hess - Polarized discourse: The role of agents in the polarization of public opinion on social media in times of moral crisis
- prof. Nicholas D. Bowman, dr Karolina Brylska, mgr Marcin Łączyński - Validating the video game demand scale in Polish - Exploring demand perceptions and cross-worlds experiences among Polish gamers
Panel session chairs:
- prof. Tomasz Gackowski - Mediatization and Platformed Cultures in Contemporary Society
- mgr Marlena Sztyber-Popko - Communication, Visibility, and Algorithmic Infrastructures
