Adam Balcerzak represented the Laboratory of Media Studies (LBM) at the University of Warsaw during the inaugural edition of the Marketing Matters conference, organized by Tears of Joy. This exclusive event brought together top brand representatives, industry experts, and partners.

The conference featured inspiring talks, including Kamil Bolek from Tears of Joy on authenticity in marketing, and Olga Koenig from Canva on the importance of community in building a competitive edge. Participants also had the opportunity to learn about the results of Poland's first consumer study on "AI generated" labels in advertising campaigns.

For LBM UW, participating in Marketing Matters offered a unique space for exchanging experiences and insights with industry leaders, as well as building new professional connections.