“Communication in the world of applications" - post-conference publication after VIII OKMM
Another publication resulting from the annual National Methodological Conference of Media Experts and accompanying methodological workshops (VIII OKMM, 16-17 November 2017, University of Warsaw) has been published. This time, the conference, the workshop and the publication undertook analyses of the idea of apps and their functionality. This space of scientific exploration seems particularly relevant in times of progressive mediatisation of successive areas of life. Technological progress, globalisation, convergence and mediatisation are changing the way people perceive the world, and one of the key modern technological tools is the application. However, the word application - despite its frequent use - is not defined unambiguously, and the dynamically changing functionalities of applications create not only new opportunities, but also new threats for users. Therefore, undertaking a scientific reflection on these modern tools seems useful and interesting.
Trump and the Polish case - the results of the survey LBM UW
We present the results of a survey on Polish-American relations conducted by the Laboratory of Media Studie UW.
In our study, 52 percent. Poles answered "no" and 19 percent. "Rather not" to the question "If it was possible, would you like Donald Trump to be the president of Poland?". However, 4 out of 10 respondents are of the opinion that the holiday visit of US President Donald Trump in Poland had a positive impact on Polish-American relations.
The full results of the survey and expert comments can be found in the accompanying communication.
 Sondaz_stosunki_pol_amerykanskie_UW_12012018.pdf |
FIFA 18 LBM UW!
FIFA 18 players – how do they feel and what do they see? Eyetracking, GSR/EDA, ECG, and facetracking – research reconnaissance
Video games have become popular immersive entertainment and what is more it has also been a dynamically growing business sector, likewise e-sport. Testing players engagement in a game has become an important and interesting challenge for social sciences researchers. In our experiment, we checked the physiological reactions of FIFA players during a game, especially the key parts of it.
Modern Media Analysis Center already open
Experience virtual reality, identify emotions, examine eye tracking and brain wave activity - these are just some of the measurements that UW researchers will be able to perform with modern Media Analysis Center equipment. CAM is a research and development laboratory which will carry out advanced tests, not yet conducted in Central and Eastern Europe. CAM was founded at the Faculty of Journalism, Information and Book Studies of the University of Warsaw.
UW researchers want to see how we respond to the reception of a variety of media content - from text, graphics, photos, posters, spots to movie sequences, and finally, the experience of virtual and augmented reality. Available only to some of the world's top universities (Stanford University, Harvard University, MIT), iMotions is a system that monitors and analysis audiovisual media reports. This system allows for biometric measurements (physiological changes occurring in the study) and most importantly - integrating them on a single time axis in the same integrated development environment. Up to now, it has been possible to carry out some of these measurements, but not to point them directly in one perspective - with modern software, more accurate and reliable biometric and human behavioral studies can be obtained and integrated.